Island Poké
The future of grab and go
When Island Poké first launched in 2016, it had no direct competitors in London and poké was a relatively unknown category. The proposition itself was enough to differentiate it, and its brand identity centred around Pacific beach culture felt fresh and exciting. The concept was wildly successful, which led to a number of other brands cropping up with a similar offer and identity. To stay ahead of the crowd, Island Poké needed to refocus, and redefine what makes it unique in this new context.
Through a series of collaborative workshops with the Island Poké team, we helped the brand hone in on its core audience and how to resonate with them, by setting out what the brand is really all about - beyond poké and Hawaii. This fed into a detailed brand vision that the team would go on to use as an instigator for creative discussions, allowing them to evolve over time with a clear vision of where they're heading.
