About

Futuring is a design strategy studio shaping the future of hospitality.

Futuring is a design strategy studio shaping the future of hospitality.

We're a deep-thinking creative partner for restless brands, shaping ideas with clarity and purpose. What we offer is perspective - contextualising ideas in the bigger picture, to build and sustain brands that endure beyond fleeting trends.

With experience across brand strategy and interior design, we take the seed of an idea and help flesh it out into a fully formed concept. Our work is both visually rich and rooted in reason, helping clients attract investment and secure partnerships.

We also work with existing brands to identify and tackle creative challenges, and help them evolve. Our approach is deeply collaborative, centred around workshops that find clarity in complexity and align teams around shared goals.

Services

Brand strategy

Brand strategy

Brand strategy

  • Research and insights

  • Proposition and positioning

  • Brand narrative

  • Vision and values

Concept development

Concept development

Concept development

  • Creative principles

  • Programming strategy

  • Experience design

  • Design briefing

Interior Design

Interior Design

Interior Design

  • Design concept

  • Spatial planning

  • Visualisation

  • FF&E direction