Concept development

Concept development

Concept development

Arc

The future of sober socialising

arc interior
arc interior
arc interior

With sober lifestyles growing in popularity, Arc offers a space to engage, connect and transcend without the hangover. Incorporating the natural high of sauna and cold plunge into a communal setting, it builds community through a profound shared experience that supports physical and mental wellbeing.

We worked on the initial concept development and feasibility planning for prospective sites, unpicking the operational and experiential requirements for each space, including the UK's largest sauna. The findings from these early explorations fed into a detailed brief for the design team, allowing them to dive straight into the creative process and get the project completed on an accelerated programme.